The new up! Small and perfectly formed.

The up! is a completely new design, offering maximum space on a minimal footprint (3.54 x 1.64 m), making it ideal for city driving.

Volkswagen Ireland will offer three trimlines for this brand new model, to suit all budgets and needs: take up! is the entry-level car, move up! the comfort-oriented model and high up! the top version.

With a 1.0 litre 75bhp petrol engine offering, the up! will be the most efficient petrol model in the Volkswagen family.

An important new safety technology in the up! is the standard City Emergency Braking system. It is automatically active at speeds under 30kph, and uses a laser sensor to detect the risk of an impending collision. Depending on speed and situation, City Emergency Braking can reduce accident severity by initiating automatic brake interventions that can even avoid a crash. So far, the up! is the only vehicle in the segment to be offered with this function as standard. Combined with ESP as standard on this new model, Volkswagen’s commitment to safety is clear.

At 3.54 metres in length and 1.64 metres in width and 1.48 metres in height, the up! is one of the smallest four-seater cars. Its overall length consists of short body overhangs and a long wheelbase of 2.42 metres. Use of space in the car is exceptionally good, because of the wheelbase, which is one of the longest in the segment, combined with an engine that is mounted well forward. The 251-litre boot is also significantly larger than is typical in this class. When the rear seat is fully folded, cargo space is increased to a massive 951 litres.

The interior is colourful, with either decor paint or body colour (depending on the equipment line) used in the interior, including across the dashboard facia. The clean and well-organised layout of the interior of the up! also offers clever details, fun styling and a level of quality that will enhance the market segment.

The new up! will be launched in the Irish market in March 2012.