Snapshot 2021

The fifth consecutive
Volkswagen Snapshot contest
is now open for entries!

This year's contest is open for entries until 6pm on August 31st 2021.

Volkswagen Snapshot Instagram Contest Logo

Our popular nationwide Instagram based competition has returned with three exciting new categories - Colour, Staycation and Sustainability, as well as popular categories from previous years - Volkswagen, Water and Animals. 

There is an amazing selection of prizes this year including staycations, electronics and a chance to drive an ID.4 for a year1. Plus, eleven Volkswagen favourites have their work featured in the Snapshot 2022 Calendar along with the overall winner.

All proceeds from the sale of the calendar will be donated to our 2021 Charity Partner, Jigsaw - the National Centre for Youth Mental Health.

Discover more about our contest below, and then get snapping. Remember - you can enter as many times as you like!

Our 2021 Charity Partner
How to enter
Terms and conditions
Volkswagen Snapshot on InstagramOpens an external link


Our 2021 charity partner is Jigsaw

Jigsaw is the National Centre for Youth Mental Health. A team of supporters, professionals, volunteers and campaigners, everyone at Jigaw is passionate about supporting young people with their mental health. Jigsaw's vision is for an Ireland where every young person’s mental health is valued and supported.  Jigsaw believe that every young person must have the support that’s right for them, whatever they are going through.

All proceeds from the sale of the Volkswagen Snapshot 2022 calendar will be donated to Jigsaw.


Below are the various cateogories of the Volkswagen Snapshot 2021 contest

#Volkswagen #VWSnapshot


We want to see your best #Volkswagen photo for this category. This can be anything from the Volkswagen universe – a Polo, a Golf, an all-electric ID.4, the choice is yours. As long as your photo features a Volkswagen, it will be in with the chance to win. The Grand Prize winner of this category will receive an all-electric ID.4 for a whole year!1 A whole year of genuine, emission-free driving in our latest fully electric model that is delivered to the end user with a net carbon neutral balance.

Plus as a bonus, the winner and 11 other Volkswagen Favourite’ entries will be chosen to feature in the 2022 Volkswagen Snapshot Calendar, sales proceeds of which will be donated to JIGSAW, supporting young people's mental health services around Ireland. The Volkswagen Favourite’ winners will also receive a Fitbit VERSA 3 - Smart Watch.

To enter this category, upload your photo to Instagram, tag  @volkswagensnapshot and include #Volkswagen along with #VWSnapshot

#Staycation #VWSnapshot


Enjoy a #Staycation in Ireland this year and head off on an adventure. We want to see your photos from all around Ireland this summer - be they city or seaside, road or railway or even beaches and bars - anything is possible. Let's showcase what Ireland has to offer! The winner of #Staycation category will receive a €350 Bluebook Voucher - which can be used across a collection of Irish Country House Hotels, Manor Houses, Castles and Restaurants.

To enter this category, upload your photo to Instagram, tag  @volkswagensnapshot and include #Staycation along with #VWSnapshot

Snapshot Instagram competition
#Animals #VWSnapshot


We all love taking photos of our pets or wildlife! #Animals bring us joy and they our an important addition to many of our lives – whether it’s a pet or a wild animal. Enter a photo of an animal out in the open, on a walk, in the home or wherever you see them. This could be a bumble bee collecting pollen, a dog in the park or a bird on a branch. Surprise us! The winner of this category will receive a pair of Apple AirPods Pro.

To enter this category, upload your photo to Instagram, tag @volkswagensnapshot account and include #Animals along with #VWSnapshot

#Water #VWSnapshot


Water is transparent, tasteless, odourless, and nearly colourless. Yet, it is vital for all known forms of life and sometimes we forget how important #Water really is. Water is everywhere, it is all around us and it can make for a great photograph. Let's dive into water photography, give your creative water shots a chance to win a prize. This can be an photo of the sea, a small flowing stream, a sprinkler in the garden or raindrops falling. The winner of this category will receive a GoPro Hero 8 BLACK device.

To enter this category, upload your photo to Instagram, tag @volkswagensnapshot and include #Water along with #VWSnapshot

Garden Competition Category
#Colour #VWSnapshot


Vibrant, dynamic, creative, unique - colours bring variety to what we see. In this category we want you to amaze us with rich, deep colours - it can be various hues of your favourite colour or show us the whole rainbow - the choice is yours. Think: deep amber sunsets, the bluest skies or even a racing red sportscar. Vibrancy is key in this category. The winner of the #Colour category will win a Nintendo Switch games console!

To enter this category, upload your photo to Instagram, tag  @volkswagensnapshot and include #Colour along with #VWSnapshot

#Sustainability #VWSnapshot


Sustainability has never been more important than it is now. At Volkswagen, we understand it is our responsibility to lead the change and have signed up to the Paris Climate Agreement to be a net carbon emissions company by 2050. Already, we are delivering our fully-electric ID. models to end users with a net carbon neutral balance! For the #Sustainability category we want you to show us what sustainability means to you - no matter what the size or scale. It can be as big as a wind turbine or as small as a plant, the possibilities are endless. The winner of this category will win a weekend break for 2 at the Iveagh Garden Hotel in Dublin - Europe's first sustainable hotel

To enter this category, upload your photo to Instagram, tag  @volkswagensnapshot and include #Sustainability along with #VWSnapshot

Prizes by category

  • The #Volkswagen category winner will receive the top prize - Grand Prize: The all-electric ID.4 for a whole year1
  • The #Staycation category winner will receive a Bluebook voucher
  • The #Animal category winner will receive a pair of AirPods Pro
  • The #Water category winner will receive a GoPro Hero8 Black
  •  The #Colour category winner will receive a Nintendo Switch
  • The #Sustainability category winner will receive a Weekend Stay for two at Iveagh Garden Hotel
  • The 11 winners who feature in the Volkswagen 2022 calendar will receive a Fitbit VERSA 3 - smart watch

How to enter

Below are the steps to take to enter the contest.

  • As a first step, familiarise yourself with the categories
  • Once you're familar with the categories, go explore and take some photos!
  • The final step is to upload your favourite photo to Instagram, tag @volkswagensnapshot and include the hashtag #VWSnapshot along with the category hashtag of your choice until 6pm on August 31st  2021

    Remember, if your Instagram account is on Private, we will not be able to see your entry. So, please post your photo off a Public Instagram Profile.

    You can enter as many times as you like - just upload a new photo with your chosen hashtags each time.

    It's that simple! All entries will then be entered into the competition for consideration and a panel will select the final winners.


Looking for inspiration?

Explore our Volkswagen Snapshot Instagram account to see some inspiring entries

Disclaimer by Volkswagen

  • Volkswagen Group Ireland Limited (“VWGI”) believes the specifications and pricing on this website to be accurate and correct at the date of publication. Specifications, pricing, standard equipment, options, fabrics and colours are subject to change without notice by VWGI. Volkswagen Ireland reserves the right to change specification, prices and withdraw products from sale without notice. Please note that some possible configurations may no longer be available in production or stock. Contact your retailer for the latest information. Some vehicles are pictured with options that may be available at extra cost or may not be available on some models. Ask your retailer about availability of options and verify that the vehicle you ordered includes the equipment you ordered. Prices exclude delivery and related charges of up to €1,300 on ID. models or up to €1,000 on other models. €1,300 delivery charge on ID.3 and ID.4 models includes optional ‘S Pack’ ID. Service Plan which can be removed upon request. ’S Pack’ ID. Service Plan includes one service, with pollen filter and brake fluid replacement.

    Used Cars Disclaimer:
    All cars that are older than five years or have more than 120,000KM do not qualify for the Volkswagen Approved Used Car programme.